The Costs of Marijuana Prohibition Essay - 1823 Words

The Costs of Marijuana Prohibition The nation that we live in today proudly proclaims its perpetuation of freedom and democracy, and with these qualities it conveys supreme justice. The United States government and its constitution are regarded by many as the pinnacle of civil government, as the ultimate projection of civil justice. However, no government is perfect, for man himself is inherently imperfect. For over two centuries since its birth, The U.S. constitution, which many hold in such high esteem, has been continuously molded to fit our ever changing society. Many of these changes have been good and necessary, while others have caused unforeseen problems. Even in light of harm to society, however, the constitution and its†¦show more content†¦government and condoned by law officials and citizens alike. Throughout this argument for marijuana legalization, the notion of justice will be repeatedly called upon, and the justice of the current system and policy will be analyzed and disputed. In order for this analysis to happen, justice itself must first be defined thoroughly and given precise parameters. According to Websters Dictionary, justice is the quality of being just, impartial, or fair, and conformity to truth, fact, or reason. Justice from this point on will include the following: the logical execution of law or standard based solely on proven facts or truth, and the existence of fairness and equality throughout these actions. The drug war that the U.S. government is waging is not limited to law enforcement crackdowns and mandatory prison sentences. According to the Center for Substance Abuse Prevention, declines in teen drug use are preceded by a generally higher awareness of the harms of drugs (Torr 39). Obviously, the perpetrators of the national anti-drug campaign are alert to this fact, and they have put it to their use. Recently the Office of National Drug Control Policy, or the ONDCP, has used the media, specifically television, as a tool to flaunt anti-drug propaganda to the American public. Television commercials about the dangers of marijuana use have flooded T.V. networks. In fact, the ONDCP actually spent $3.2 million on twoShow MoreRelatedMarijuana Prohibition Is A Failure And A Waste Of Resources864 Words   |  4 PagesAbraham Lincoln once said Prohibition goes beyond the bounds of reason in that it attempts to control a man s appetite by legislation, and makes a crime out of things t hat are not crimes.† The prohibition of marijuana has proven to be a failure and a waste of resources. In addition, prohibition has hurt society more than it has helped. Also, marijuana can be used as a medicine to treat many life threatening illnesses. The legalization of marijuana will generate enormous tax revenue, reduce crimeRead MoreMarijuana must Be Legalized941 Words   |  4 PagesWhen you think of prohibition, one typically thinks of the roaring twenties. This was when the government prohibited the sale of alcohol. Looking back through history, we see trends from then happening today with the prohibition of marijuana and other drugs. Many people have many opinions if marijuana should be legalized or not. It’s not as easy as just looking at the pros and cons. Our government needs to determine if the prohibition of drugs is actually promoting greater health, safety, andRead MoreShould Marijuana Be Legalized?1314 Words   |  6 PagesMarijuana, also known as cannabis, has been deemed an unacceptable and illegal substance in Canada, as well as in many other nations. It is a drug which can alter an individual’s sense of perception and distort one’s senses, and may become addictive if used repeatedly. Although marijuana is looked down upon in society when used for recreational purposes, it serves several beneficial purposes in the medical field. The legalization of marijuana is a prominent growing issue in several Canadian provincesRead MoreShould Marijuana Be Legalized? Essay1520 Words   |  7 PagesMarijuana was first criminalized in 1923 when it was added to the narcotics act. In 1971 the LeDain commission recommended the decriminalization of simple possessions of marijuana, followed by the legalization of medical marijuana in 2001. Currently, the liberal government is taking steps towards their promise, to legalize marijuana, made during the 2015 election. Currently, there are laws that regulate the use of marijuana in Canada. It is illegal to possess or sell marijuana for non-medial purposesRead MoreMarijuana Should be Legalized for Medical and Recreational Use1742 Words   |  7 Pagesacross medical marijuana while trying to research JJ’s problems and after discussing it with his doctors decided to give it a try. She took him off all his medications and put the marijuana in a muffin in amounts prescribed and monitored by the doctor. JJ’s behavior issues declined almost immediately. He is polite, eager to learn and interacts well with teachers and students at school. Now he talks through his questions and problems instead of acting out due to frustration. Marijuana has been usedRead MoreEssay on Marijuana528 Words   |  3 PagesMarijuana Marijuana is a drug that has been used for thousands of years. Marijuana was used in ancient China, as far back as 5000 B.C. The Incans and Mayans used marijuana in religious ceremonies. Marijuana also has roots in this country. The Indians of the plains used marijuana in their peace pipes as a sign of friendship and peace. After prohibition there was a sharp rise in the use of this drug in America, but after prohibition was repealed the use went down. In the 1920s and 30sRead MoreEssay about Pro Legalization of Marijuana906 Words   |  4 Pagessince the Marijuana Tax act of 1934. Yet out of a population of 284 million American citizens, 70 million Americans claim to have smoked cannabis at some point in their lives. Prohibition of cannabis is therefore apparently ineffective at changing the habits of a population, just as prohibition of alcohol was ineffective in 1919-1933. Making otherwise law-abiding citizens fugitives does nothing more than fill the prisons and alienate the populace from their government. In fact the total cost to taxpayersRead MoreLegalizing Marijuana and the Economic Affect1477 Words   |  6 Pagesconstitution(Boaz,). Marijuana along with other illegal drugs are all components which are considered to be victimless crimes and are one of the top investments law enforcements make on fighting. Victimless crimes overall are more potential to hurting the economy and society as a whole by keeping them illegal then if they were legal. The reason for this is due to the fact that there is no unwilling participant and the real reason these acts are illegal is due to an external psychic cost. People in theRead MoreThe Drug Enforcement Agency Defines A Schedule 1 Substance909 Words   |  4 Pages On August 14, 1970, the Assistant Secretary of Health, Dr. Roger O. Egeberg wrote a letter recommending the plant, marijuana, be classified as a schedule 1 substance, he succeeded and it has remained that way for nearly 45 years. The Drug enforcement agency defines a schedule 1 substance as â€Å"drugs with no currently accepted medical use and a high potential for abuse. Schedule I drugs are the most dangerous drugs of all the drug schedules with potentially severe psychological or physical dependenceRead MoreShould Cannabis Be Legalised?1595 Words   |  7 Pagesis the argument that the current penalties and prohibitions that are in place have failed to reduce cannabis use and the social costs associated with continual users. (Hall, W. (1997) Many believe that the current prohibitions in place for cannabis is ineffective as cannabis use is as high as ever, as recently stated (33.6%) of Australians over the age of 14 has used cannabis in their lifetime. Whilst people may also perc eive the current prohibition on cannabis use as hypocritical as cannabis is

Relationship Between Theodore And The Os Samantha

In Her, one of the limitations of language, the singular means of interaction between Theodore and the OS Samantha, is its inability to express the extent of their love for each other through language alone; there is a physical component to love that Theodore and Samantha cannot overcome. This physical component involves sex, but it also involves the simple act of having a physical presence and being able to share space with the one you love, which differentiates your soul physically from all the others. As such, the old cliche that everyone is the same underneath frustrates and weakens Theodore and Samantha’s relationship, and their lack of nonverbal communication facilitates deceit by omission of truth, which may be what ultimately destroys their relationship. The fact that Samantha fell in love with hundreds of people based on mostly their thoughts and emotions implies individuals can fall in love with the souls of many people, but what differentiates your loved one is the physical manifestation of their soul. Both Theodore and Samantha are aware of this absence, on two separate occasions: one sexual, and the other romantic. Theodore and Samantha both feel sexual desire for each other but cannot have sex. Samantha hires a woman as a proxy for Theodore to have physical sex with while Samantha talks to him, but ultimately Theodore’s discomfort leaves the proxy woman running away and leads Samantha to ask, â€Å"You think I don t know that I m not a person?† If sex is seen asShow MoreRelatedThe Movie Her 1141 Words   |  5 PagesThe movie ‘Her’ is the story about Theodore Twombly (Joaquin Phoenix), a man who develops a relationship with Samantha (Scarlett Johansson), an intelligent computer operating system pers onified through a female voice. At the beginning of the film, Theodore is completely inept when it comes to how to make relationship with person, specifically women. However, after he gets to know Samantha, an OS program, a feeling of true love develops inside of Theodore’s mind. Then he realizes how he was fatuousRead MoreTechnology : Are Our Attachments Too Strong?1671 Words   |  7 Pagessix words changed the movie, her, directed by Spike Jonez, into a much different perspective. When Samantha says these things to Theodore, his heart breaks. Even though Theodore knew, subconsciously, Samantha would never be completely real; she was always real to him. He fell in love with an operating system, a piece of technology. Some people may say that it is okay for a person to have a relationship with an object that isn’t truly alive and that it is good for a person to be connecting to somethingRead MoreFight Club Character Analysis1516 Words   |  7 PagesImaginary Relati onships: Jim Uhls’ Fight Club and Spike Jonze’s Her Thirty-seven percent of children in the United States of America use imaginary friends as a fundamental building block to develop emotionally (Kennedy-Moore). Art As with children, the protagonist’s character develops to a new level of emotional maturity when the character finally realizes his imaginary friend is not real. When the protagonist realizes the reasons why the imaginary friend was created in the first place, and whyRead MoreTechno-Romance in the Film Her Essay859 Words   |  4 PagesHer (2013) is based on a futuristic premise that sets the stage for an unusual love story between a lonely, nebbish, professional letter-writer, Theodore Twombly (Joaquin Phoenix) and his artificially intelligent computer operating system, Samantha (voiced by Scarlett Johansson). In the movie, Spike Jonze, the writer and director, touches upon the larger questions surrounding the human condition and how our desire to be loved and accepted has led us to seek technological substitutes for our mostRead MoreEssay on The Implications of Technology in the Movie Her1067 Words   |  5 Pages Enter Theodore, the protagonist who has separated from his wife in the past year. He is a depressed, hopeful romantic clinging onto the thought that his wife will change her mind and come back to him, evident in his reluctance to sign his divorce papers. While walking down the street one day he notices an advertisement for a new operating system named OS1, touted as being the first artificially intelligent operating system. Throughout the rest of the movie, he grows alongside Samantha (whichRead MoreFilm Review of Her2906 Words   |  12 Pageswhether that love can last? â€Å"Her† is a quirky, truly 21st century story that breaks barriers by asking not who, but rather what we can love. Set in Los Angeles in the unspecified near future, Theodore, a lonely writer in the midst of a divorce, stumbles into an unprecedented romance with his Operating System, Samantha. The film raises scientific, philosophical, and even moral questions, while never straying from its true purpose, which is to examine not only the way we love, but the way we interact withRead MoreMovie Analysis : The Movie The Film 2766 Words   |  12 Pagesportrayal of the possible intimate relationship between humans and machines because it evaluates the idea of love and the emotions associated with it as being not just exclusive to humans but is really an intangible, and universal force between two parties. A depiction of a man’s relationship with an artificially intelligent being, on the surface, is a problematic emblem stemming from misconceptions and cultural taboos, but at its fundamental core, the phases of the relationship are no different than whatRead MoreProject Mgmt296381 Words   |  1186 Pagesto teach undergraduate and graduate project management courses overseas and in the United States; he has personally taught more than 100 executive development seminars an d workshops. His research and consulting interests have been divided equally between operations management and project management; he has published numerous articles in these areas, plus a text on project management. He has also conducted research with colleagues in the International Project Management Association. Cliff has been

Report on Business Communication Plan

Question: Discuss about the Report on Business Communication Plan. Answer: Introduction Communication is an integral part in an individuals life. It is essential to develop a proper communication process. It helps in achieving the overall proficiency in variety of work. Employers want their employees to be function well in a diversified environment. Business provides an individual with an opportunity to interact well with the external and internal structure. Business communication is an important aspect in an organization. It is a necessity for existence (KonoLynn, 2007). A corporate environment involves of a structured communication process. It is done to serve the purpose of the external and internal stakeholder. It is a way through which one expresses basic needs and desires to serve the desired goals. Overall necessity of business communication is to transmit information. A company is a complex structure. It is necessary to interact with outsiders to serve the multiple purposes various people interest lies in the companys profit and loss (Guffey,M. Rogin,P Rhodes,K ,2009). Scope The scope of business communication defines the overall goals of the product. It should describe the overall purpose of the product. It should give its stakeholders brief information about its benefit. It should suggest how it is different from the rest of the other products available in the market. It must serve the motive behind the launch of the product. Every product has a mission statement which describes its overall features. The product must give its stakeholders clear information about the vision attached with the product. It should comprise all the aspirations of the company (Blakeman, 2008). The strategies should serve the corporate objective of an organization. It should define the overall aim of an organization. The company must adopt a clear strategy for achieving the goals. The management should keep in mind to imbibe all the critical issues attached in good faith. The communication should be impressive and goal oriented. It should involve all the information which is i mportant in achieving the goals (Cornelissen, 2014). Stake holders An organization has to interact with multiple stakeholders including media, government, financial institution, legislature, clients, suppliers etc. An effective two way communication will create a mutual understanding, belief and good faith. It is audience centric, it relates with the interest of the audience. It helps in delivering clear idea to solve the purpose of communication. It tries to generate a long lasting relationship with the stakeholder. It helps in building strong relationship with their alliances, partners etc. Good business communication skills will helps in achieving the purpose for the product launch (Freeman,R., Harrison,J. Wicks,A.2007). Integrated communication is important for a successful launch of a new car. It includes consistent communication of information about the product and its uses. There are various channels to communicate the launch of a new car or any other product. It can be carried through advertisement, public relation, publicity, promotional online techniques etc. an integrated communication approach helps in reaching to the right customer. There is a need to focus on the ongoing trends. The company should focus on the launch process by collecting ongoing business trends. Before launching a product it should focus on understanding the target market. It is important to focus on the threats and opportunity associated with the product. Business communication should describe the whole information about the product. The channel of communication should be properly made. It is important to understand the target market media preferences. For launching a new car it is important to understand latest market n eeds and requirements. Company must use effective tools to communicate the basic idea of the product. It is necessary to keep in mind the strategies followed by the competitors. Communication should serve the purpose of the product. If it does not serve the overall purpose, it is of no use. All the information must be crafted in an organized manner (Krizan, A.et al., 2010) (Six Tips For Developing A Communications Strategy For a High-Profile Event Or Product Launch,2016) (Dwyer,2008). Toyota Business strategies Companies are trying to find a way to engage their employees in better process. This will help in increasing the overall productivity. The most recent study shows that, the organization is using six sigma plans to enhance their overall productivity. These programs are effective in bringing down the overall cost. People are the heart and soul of Toyota. Their communication policies are consumer based. The purpose of Toyota was two folds depending on the benefit of the society and its team members. The rapid growth and diversification has lead to increase in overall productivity. Toyota has a worldwide reach and responsibility. Their common corporate culture is responsible for the overall growth of the product. There is no other opinion about the success of the Toyota motor corporation. It is due to the strong system TPS (Toyota Production System). There system helps in making the best automobiles at the lowest price. Various organizations have adopted the strong system like Toyota. It is following a strong supportive system which is giving its employees a sense of accomplishment. Toyota invests heavily on its people. They consider their employees an asset to them. They focus on challenging the view points of their employees by understanding the difference. This behavior helps them to pull forward against the prevailing difficulties. It believes in strong internal communication. They insist their employees to use simple language while interacting with each other. They support a complex social networking because; they believe that everyone should know everything. They foster vertical relation across geographical boundaries. Employees are asked to join various clubs to enhance the overall pro ductivity. It has its operations in more than 170 countries. Despite of its size and reach, it functions like a small town company. They allow free flow of information across the hierarchy. Personal relationships are given more priority. They are given an opportunity to understand the environment(Takeuchi, et al. 2008)( Liker,2008). Stakeholders and product Stakeholders are the one whose interest resides with the well being of the organization. Their interest resides in the company. There are two type of stakeholder in accompany which are internal stakeholder and external stakeholder. Internal stakeholders Internal stakeholders are the part of the company. There soul interest rest with the companys performance. These are shareholders, employees, investors, board of directors etc. External stakeholders External stakeholders External stakeholders are the outside parties. They are affected by the internal decision of the organization largely. They include suppliers, government, communities and customers. They are important to achieve the goal of the company. Almost every individual are affected by the decision of the company (Hooley,2008) (Rainey,2008). Objectives of business Communication The main purpose of communication is to state the overall features of the product. A communication plan needs to be comprehensive. It should serve the purpose of every individual. Business communication should be focused on the stakeholders interest. All the information given through business communication should be stated keeping in mind the market, whether its a press release, newspaper, TV, Advertisement etc. It should serve the purpose of the organization. Business communication must serve the overall information through the different channels of communication. All the information should focus on the interest of the stakeholder. Only the relevant information should be incorporated in the information brochure. It is important to coordinate the overall efforts of the organization. There should be mutual understanding among different departments of the organization. A business communication should focus on building a favorable atmosphere. The main objective of organizations is to set the goals for achieving the overall productivity. In a highly competitive market it is necessary to develop an integrated communication plan. This would help in building compatibility with the overall productivity. Traditional v/s Non- traditional business communication In this world of digital marketing, business communication plays a key role in increasing the overall sales promotions. Todays, market places are more sophisticated. A sale is not the paramount issue attached with marketing. The creation of brand name has become important to survive more focus is given on building the value of the product. At the same time, communication has become a necessity to stimulate the sales. Customers buy what they see (Parente Hutchinson, 2014). Due to tremendous increase in the communication technology marketers need to be flexible in building their communication strategies. The key to the success of promoting goods through different communication channels is to create direct interest in consumers. Most of the consumers decisions are based on the promotional campaign. There are lot many unseen aspects of the communication channels. Strategy enforcement while choosing the business communication process is very important these days. A traditional communication channel uses media to tell people about the features of the product. An enterprise needs to focus their efforts on measuring the reasonable outcome. These communication channels use the old techniques to communicate the specification of the product (Walter, 2016). These channels are the oldest form of business communication which were adopted earlier to increase the sale. But with growing competition, communication pattern has changed. More focus in earlier time was given on the sales rather on building good relationship. Traditional communication does not serve the motive in this era of globalization (How to create a successful B2B new product launch strategy.2016). Non-traditional communication techniques are growing due to innovation inn technology. Everyone has an access to the internet. With increasing global competition mode of communicating the brand launch is an important aspect for its life. Social media has become an important source of information in everyones life. Strategist should plan launch of their product through creating hype through social networking. Facebook, Twitter, Instagram are the modern source to advertise the detail about the product. It has more global outreach than any other traditional channel of communication. Modern channels are gaining importance in spreading information about a new product. Business communication strategies are an important aspect in creating the hype of the product. A product can only succeed on a long run if the brand promotions are carried properly (Solomon, 2009)( Gudykunst,2003). Communication channel and frequency: Every organization focuses on the communication channel. The new product launch should be managed through various communication channels. The information flows within and outside the organization through different channels. There are various ways to communicate the thought either formally or informally. Both channels help in developing the structure of a launch of a new product. The management has to choose whether they want to distribute the information through formal channels or through informal channels. Formal channels are the proper medium to communicate any information related to the business. In case of a new product launch it is necessary to address the information through a formal channel. These channels are mostly used by the organizations to communicate the formal information. The information flow through newsletter, press release is the part of formal flow of business communication channel. Advantages of formal communication: These are the most effective form of communication. the information flow in a systematic manner. This communication prevails in the systematic atmosphere. The company who follow such practices achieve in a long run. Formal communication channel are hierarchal in nature. It flows from one person to other in a proper form. Disadvantages of formal communication: Formal channel causes restrictions in flow of information from one source to other. They create a serious atmosphere in an organization. Informal flow of information The information flows in an unsystematic manner. There is no proper form or sequence to follow while communicating with the outsiders. This channel is popular these days. Most of the communication is carried informally. Earlier there used to be a proper format to communicate the information. In case of a new product launch more focus need to be given on the communication technique. Informal communication is adopted to enhance the overall capacity of an organization. Advantage of informal communication This type of communication is followed in an unstructured organization. it depends on companys way of doing business. Informal communication channel is gaining importance due to its simplicity. There is an easy feeling to communicate while dealing with the stakeholders. Toyota follows informal communication. It provides more power to the employees of the organization. Disadvantage of informal communication Informal communication can cause loss to the organization. The information is transmitted improperly. In case of a new product launch more focus should be given on the communication channels. It should adopt all those strategies which will be fruitful in a long run. The business communication channel should focus on reflecting the features in the product. How it is different from the other products. A communication strategy needs to be implemented keeping in mind the market atmosphere. It is necessary to identify the goals of a business. It is necessary to keep in mind how the media campaign should be launched. Firstly it is necessary to identify the goals. The purpose of communication must be discussed well before announcing it. Its always better to draw a plan and launch it. Secondly, these days social networking is playing a significant role for promoting the interest of the company. In this age of technology it is necessary to focus on the technology. It helps in sharing the overall information about the product. Its better to collect market information before communicating a new product launch. It is important to understand the objectives of the product. Proper market research before business communication is an added advantage. It is necessary to read the latest market trends(Six Tips For Developing A Communications Strategy For a High-Profile Event Or Product Launch.2016). Metrics: The current communication practice is based on developing formal channels in between various parties. This practice helps in developing the overall focus of an organization. the business communication channel is made to serve the purpose of the product i.e. the Car. Company should adopt a consumer centric approach to deal with the focused customers. In this competitive world it is necessary to focus on the overall business strategies. The business communication provides with a series of guidelines to plan the future of the organization. The consumer plan should be: Consumer centric (it should focus on their consumer class) Goal oriented (strategy driven) (Lewis. et al. 2006) Conclusion: The business communication is an essential activity to serve the interest of the newly product launch. The major practices followed inn business communication of car is based on the consumers. Every business organization should focus on building a strong communication structure which is appealing for the audience. This report focuses on the business communication strategies which will be beneficial on a long run. It is important to adhere to the measure necessary to be taken care while launching any new product. Business strategies should focus on reflecting all the new features. It also differentiates in between the Toyota communication system. It has focused on the formal and informal business channels. Lastly the business communication should focus on overall business goal. It is necessary to understand the importance of the growing competition. Globalization has lead to excessive competition. Business communication act as an important tool to address the needs of the product. It is based on the current necessity and goals of the company. Recommendations With rising global competition and diversification of market business communication techniques should be more attractive. It should be based on the prospective customer. The marketing strategies need to be competitive. The report discusses all the necessary ways of communication both formal and informal channels. The non-traditional techniques are gaining importance due to its outreach. Company must focus on reaching their customer by promoting their brands on social networking. Internal communication and external communication is essential for the survival of the organization. It should focus on building a robust system. Toyota plan should be followed while developing the market strategies. Non-traditional communication should be given more preference in launching a new product. Promotion should be based on the stakeholders. Different stakeholders have different preferences. Cross-cultural communication should be based on the market. Strategist must focus on the cultural environment. It is necessary to conduct a market research before establishing A comprehensive market research is necessary before launching any product. Every market has a different culture. The culture in Asian countries is different from the rest of the world. Its better to conduct the market research before building communication strategies. References Blakeman, R. 2008. The Bare Bones Introduction to Integrated Marketing Communication. UK: Rowman Littlefield Publishers Cornelissen, J.2014. Corporate Communication: A Guide to Theory and Practice. SAGE Dwyer,J.2008. Communication in Business: Strategies and Skills. Pearson Education Australia Freeman,R., Harrison,J. Wicks,A.2007. Managing for Stakeholders: Survival, Reputation, and SuccessSeries in ethics and leadership. USA: Yale University Press Gudykunst,W.2003. Cross-Cultural and Intercultural Communication. SAGE Publications Guffey,M. Rogin,P Rhodes,K.2009. Business Communication: Process and Product.USA: Cengage Learning Hooley.2008. Marketing Strategy and Competitive Positioning.USA: Pearson Education How to create a successful B2B new product launch strategy.2016. Online. Retrieved from: https://www.avenue-inc.com/ave/how-to-create-a-successful-new-product-launch-strategy/Accessed on 16 September 2016 Kono,T.Lynn,L.2007. Strategic New Product Development for the Global Economy. Germany:Springer Krizan, A.et al., 2010. Business Communication: Business Communication Series. USA: Cengage Learning Lewis,P., et al. 2006. Management: Challenges for Tomorrow's Leaders. USA: Cengage Learning Liker, J.2008. Toyota Culture.USA: Tata McGraw-Hill Education Papa,M. Daniels,T Spiker,B.2007. Organizational Communication: Perspectives and Trends. USA: SAGE Publications Parente, D. Hutchinson.K.2014. Advertising Campaign Strategy: A Guide to Marketing. USA: Cengage LearningCommunication Plans Patel, N.2015.8 Elements of a Robust Product Launch Strategy .Online. Retrieved from: https://www.forbes.com/sites/neilpatel/2015/03/16/8-elements-of-a-robust-product-launch-strategy/#713ee7556851 Accessed on 16 September 2016 Rainey, D.2008. Product Innovation: Leading Change through Integrated Product Development.UK: Cambridge University Press Six Tips for Developing A Communications Strategy For a High-Profile Event Or Product Launch.2016. Retrieved from: https://www.forbes.com/sites/forbescommunicationscouncil/2016/04/21/six-tips-for-developing-a-communications-strategy-for-a-high-profile-event-or-product-launch/2/#402da93566fe Accessed on: 16 September 16, 2016 Solomon, 2009. Launch! Advertising and Promotion in Real Time. USA: Flat World Knowledge Solomon,M. et al. 2013. Marketing: Real People, Real Choices. AU :Pearson Higher Education Takeuchi,H., Osono,E. Shimizu,N.2008. The contradictions that drives Toyotas Success.Online. Retrieed from: https://hbr.org/2008/06/the-contradictions-that-drive-toyotas-success Accessed on 16 September 2016 Walter, V.2016. Crowd funding for Sustainable Entrepreneurship and Innovation Advances in Business Strategy and Competitive Advantage. USA: IGI Global Wilson, L. Ogden, J.2008. Strategic Communications Planning: For Effective Public Relations and Marketing. USA: Kendall/Hunt Pub. Wilson,R. Gilligan,C. 2012. Strategic Marketing Management. UK:Routledge

Nursing E Portfolio

Question: Discuss about the Nursing for E Portfolio. Answer: Introduction: I am a nursing student seeking to secure a chance as a nurse in the next future. I have a feeling that the education I have acquired has a great impact on the society when health matters come along. I have been fully equipped to excel in my career as being a new nurse. It is so because a proper fine tuning is a consideration in my skills as a nurse and an additional help in critical thinking has been in employment. Nursing judgment as a tool is impacted in me to be able to face the next future with ultimate zeal to make a healthy society and a healthy nation. As part of my delivering services to the community, clinical collaboration is a lead. In this portfolio, a critical evaluation of my nursing philosophy is to be in the discussion, which is at a close follow up with my goals in the nursing field, it is to be able to judge and deliver high-quality health services to the society. The other important aspect is my nursing career which serves as a lead to the skills and all vital info rmation for my competency in nursing. My Nursing Philosophy Nursing theory is one of the most growing attributions to build a critical element in making an approach to making a professional nurse. (Brevit et.al, 2016). It is as well as trying to make a promotion on the excellent patient care in a resolving attribute of making a real nursing professional. Nursing Meta-Paradigm There is a four-way articulation domain on how the meta-paradigm are in emphasis as a how they are at a view by using the healing belief and knowledge. (Greenway and Johnson, 2016). The four articulate domains are a person, health, nursing and a final environment. Person Patients to my view are as individuals and students too, with that in mind I always strive to have all the encounters of I-thou type of relationships, it is a two-way vie which is at a core and logic foundation of dialogue. (Grossman et.al, 2016). With this type of approach, engagement is in building as with full realizations of mutual awareness. At a different aspect, I also have a view of the students and the patients too as a complex as well as a multifaceted type of individuals who are on a life trajectory where they give input and best shot towards what they are responsible for doing. As a nurse personnel, I have a strong urge to encourage and provide meaningful experiences to all those who will require it to be able to establish a proper authentic network. Health To my understanding, it is an essential tool to have an endeavor to the general communities that I will have the responsibility to deliver my services as one of the best chances to offer my services to as I will work. (Haggerty and Thompson, 2016). My context and devotion are at a direct stagnation on the need for good health to the society and the nation. As a nursing student and practitioner, I am anticipating for a model into a holistic and an apparent adherence to health and healing perspectives to provide the best health services. Environment In a clear rationale about the environment, I have an understanding of the concept of the environment to have a minor division of external and internal environments, all in one component the community that needs y nursing services is a consideration to be my environment. (Learning, 2016). It will come out to have a broader view in addition to the natural surroundings which purposely play a role in the environment. Both conditions will make an effort to create an individual and the population health. I always seek to make an initiation to promote awareness and an exemplary change to the health of all persons. Nursing As a description, nursing is a general study of the human health in accompaniment to the illness processes of an individual. In the need to enable a facilitation of the primary healing strategies, the urge to support families and the society is a nursing relation strategy to ensure all it takes. (Middletown and Llewellyn, 2016). I have an emphasis on the notion that nursing is a practice to have a solution to health problems. My Goals in the Nursing Profession In the nursing field some of the fundamental aspect that form the necessary parts of the goal orientation for my nursing career. (Middletown and Llewellyn, 2016). My nursing goals are in orientation in the nursing practice and the general nursing clinical education to have empirical lead to achieving the goals. My first goal is to make an authentic relation with the patients and other nursing personnel. A personal need to learn as for me it comes from the awareness of myself with the embodiment of incorporated own attribution and values in it. (Brevit et.al, 2016). In a general environment, it is moving towards increasing the culmination of my experience. With such experience, I will be able to deliver health services at a high precision in engagement with reflective practice. My second goal is to appreciate creativity and make possibilities to offer quality health services. As the need arises, aesthetic awareness will have an enabling environment for opportunities. (Norman, 2016). I believe in creativity to be part of delivering unmatched awareness to the health sector. It is with such belief that we can make it a contribution to have a secure line in the nursing and personal life and also educative aspects. As a final goal is to make all the environment, I am called upon to deliver my services as my best environment. As a nurse, the need to work with the marginalized fellows and individual will be my actual need for a prospective goal. (Haggerty and Thompson, 2016). Socio-political knowledge has a helping hand in the recognition as the oppressive structures. Which have a general effect to the fellows who are mainly in marginalization will be in need of my services, thus by reaching them, I will achieve my goals and anticipation in my nursing career and a long wave of success in provision of health services to individuals Nursing Career In my nursing career, I have been able to acquire much knowledge, which has equipped me with vital skills. By having an articulation of my philosophical attributes in nursing, I have been able to become competent and confident in the need to understand the core values of nursing which are inclusive of the meta-paradigm in a close relation to the nursing theories. (Grossman et.al, 2016). The knowledge impacted makes it possible to have renewed affinities in the nursing field and being in possession of vital tools. All through the year, I have gained a sense of passion which is a close attribute of understanding all aspects of nursing at hand. The grand theories of nursing always form a basis for making a presentation of ideas to be able to match and make decisions over all the working tools in healing. (Norman, 2016). I follow all codes of ethical nursing and healthcare as provided by the law; all this is to have a base establishment of a robust foundation and future in the nursing ca reer. References Bevitt, T., Isbel, S. and Bacon, R., 2016. Using an e-portfolio and competency tracking system in occupational therapy education.World Federation of Occupational Therapists Bulletin,72(1), pp.24-27. Colton, S. and Hunt, L., 2016. Developing a smartphone app to support the nursing community: Scott Colton and Louise Hunt explain the rationale behind Preparing for Caring, an app designed to give mentors and nursing staff immediate access to supportive materials.Nursing Management,22(9), pp.24-28. Greenway, K. and Johnson, P., 2016. How to care for a patient after death in thecommunity.Nursing Standard,30(37), pp.34-36. Grossman, S., Kazer, M.W., Moriber, N. and Calderwood, P., 2016. Revising a Doctor of Nursing Practice Program in Response to Student Focus Group Feedback.Journal of Doctoral Nursing Practice,9(1), pp.51-54. Haggerty, C. and Thomson, T., 2016. Incorporating ePortfolio into one undergraduatenursing programme.Charting flexible pathways in open and distance education, p.48. Learning, L.L., 2016. Secrets for a Joyful Life as a Clinical Nurse Specialist.Clinical Nurse Specialist Toolkit: A Guide for the New Clinical Nurse Specialist, p.237. Middleton, L. and Llewellyn, D., 2016. How to submit your revalidation application.Nursing Standard,30(49), pp.40-43. Middleton, L. and Llewellyn, D., 2016. How to engage in a reflective discussion forrevalidation.Nursing Standard,30(47), pp.42-45. Norman, K., Portfolios in the nursing professionUse in assessment and professional development.

Network Expansion free essay sample

Kathy Kudler has operated between each store, and there has been no one location to call home for a main or corporate office. A central server location will enhance her operation by pulling not only all her store locations, employees outside the store environment. A new IT department and a new management office will also open as Kathy Kudler’s new home base. This also means connecting those departments to other services or locations that will not be at the main location but remain at the store level. Each stores local office will remain open. Kudler Fine Foods will be expanding and so the ground work must be prepared. Communication protocols and standards are required for any business or company in need of order in their network. Standards and protocols work hand-in-hand and provide a set of rules at communication end-points and specify interactions between communications points. As each part of the network process has their own standards and protocols, specific descriptions will be detailed with each process or hardware depiction. We will write a custom essay sample on Network Expansion or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page A larger upgradable network with a separate location to house servers, and includes an IT department and a management operations department, will be located behind the La Jolla store. This existing structure is owned by Kudler Fine Foods and all the current tenants have moved and no leases were renewed. Now this space will serve as the new main or corporate office and Kathy Kudler’s new home base. Kathy chose La Jolla for its central location and office space behind this store. There are many types of networks for different types of industry. PSTN would not be a good choice for Kudler Fine Foods because this business is too large and PSTN along with ISDN would not be viable choices. ISDN is a type of PSTN currently only used in Europe. A WAN Cloud with specific specifications has the perfect list of ingredients for a reliable network. Current Network Detail La Jolla Store POS Server (X1-Novell 4. 11) POS PII Win9x (X4 PC Work Stations) UPS Standalone (X1) PII 64mg RAM Win 9x w/Office 97 (Server) XLS Inventory Spreadsheet, External CD Bruner (X1 PC) Bubble JET Printer. PII w NT Server, IIS4 Winfax Pro Built in modem and CD ROM reader (X1 PC) 56k Modem (X1) Internet – Connected Del Mar Store POS Server (X1-Novell 4. 11) POS PII Win9x (X4 POS Work Stations) UPS Standalone (X1) PII 64mg RAM Win 9x w/Office 97 (Server) XLS Inventory Spreadsheet, External CD Bruner (X1 PC), bubble JET Printer. PII w NT Server, IIS4 Winfax Pro Built in modem and CD ROM reader (X1 PC) 56k Modem (X1) Internet – Connected Encinitas Store POS Server (X1-Novell 4. 11) POS PII Win9x (X4 PC Work Stations) UPS Standalone (X1) 56k Modem (X1) Internet – Connected The current specifications above are an inventory of what Kudler Fine Foods is using today. The first area we looked at was a weak Internet connection. Once this feature is brought to Standard, the possibilities are actually endless. Encinitas store has not been upgraded to support its growing need. This will also be a part of the network upgrades and system renovations. Proposed Network Elements The hardware and software are needed to secure an easily developable network and be protected against electronic threats. Juniper Developer Networks was chosen to be the new network hardware supplier. I will be proposing the use of frame relay for dedicated connections between each store and the new main office, behind and attached to the La Jolla store. All three stores will have one connection each to this main hub. The company inventory server located at the Del Mar store will be online and accessible to every store location along with every POS terminals in every store so that inventory is live. All store locations will have password security so that every employee transactions are recorded no matter if they are in the store or the corporate office. Product Description Juniper Networks SSG, ISG appliances will supply Kudler Fine Foods with the new Juniper Network is open and set apart by original functions. Juniper Networks ® Junos ® Software Development Kit (SDK) is used to develop all the applications within the new Juniper Network. This will operate on the network device layer in the Junos OS platform [1]. The Junos OS will enhance any applications by running them on the services planes directly in the system is connected to the network. The APIs exposed in Junos SDK let applications use the network and its traffic in exciting and original ways. This OS can be unified across the entire Juniper routing, switching, and security portfolio [1]. JDK further evolves Junos network operating system into a platform whose popularity can be used by application developers. A trusted platform is crucial. The Junos SDK enhances the strength and protection and network programmability and smarter functions for the networks users. Also included are the Routing Engine SDK APIs and tools to build the applications that handle the control plane software in the routing engines. These engines are internal and ready to deploy and therefore do not need to be added separately. User applications are already included as this network was built for small and medium size companies and Kudler Fine Foods qualifies as the perfect company in need of this organized and efficient network [1]. [pic] Current Network Topology Kudler Fine Foods has a network in need of a broader connectivity and upgraded to a smarter way of doing business. All departments will be interconnected and have direct access as pertains to their need. This will help the employees operate with more automation and ease. Store location managers do their own ordering directly with local supply companies and Kathy Kudler takes care of unique, capital or repair items. Kudler Fine Foods Database, Accounting, Human Resources, Operations, Sales and Marketing, Finance and Accounting, Administration, including each store location, are not interconnected to each other. Making Kudler Fine Foods a comprehensively connected company will be simpler as future growth has been forecast so that future needs will be clear and the beginnings of a good start in that direction. Designating a â€Å"Home Base† for new servers is important in the beginning during research. Any other spaces or room that will be a need with any network growth is always scouted out in the beginning phases of any new project. The design will accommodate any possible future expansion. Kudler Fine Foods’ specific request to be ready for growth is always in the forefront of this project. Each store is run and operated within their own locations and has five departments. Those consist of Bakery, Meats, Produce, Cheese and Diary, and Wine. The POS system in place for all three stores helps track inventory, purchasing and sales. Smith Systems Consulting, who is contracted by Kudler Fine Foods, chose, installed and maintains the Retail Enterprise Management System. More research will to be done to determine the needs within the company network for this contractor. Applicable Standards. Security standards are addressed specifically under Network Security but also under the Applicable Standards section of this project and where ever else security is, to clarify any needs or restrictions that should be addressed for that section. When a network grows it is imperative that customer information is protected. Employees will also have security guidelines to operate by and adhere to secure measures in place. Ongoing updates are distributed and learned. A complete section on all types of security precautions for in-company data, protection, and log-ins will be addressed. Decision-making protocols will also be created for any new and current procedures to ensure that all locations go by the same company practices. Most important, it is necessary to make certain the fortification, veracity, and dependability of all company information, including research, monetary, private, operational, confidential data, or anything belonging to Kudler Fine Foods. IT is responsible for the care of all equipment handling and ensures no misuse. Standards related to networks are basic rules that commissions govern. This is so in the case of computer hardware and software of any kind. No matter the brand or type, standards help ensure that most hardware and computers operate the same so they can effectively communicate with one another. Kudler Fine Foods IT department will be a part of the changes requested for better optimization. An external WAN will be set up to bring all three store locations together. Then a WLAN connection will be set up within each store location. A VOIP will also be incorporated into the multi-store network. The network will also be expandable for future locations and growth. Network standards are also ground rules set by commissions so that hardware is compatible among similar computers and assures interoperability. This is done so that there is compatibility between vendors. It is necessary to have network standards and protocols as they are what allow any brand to communicate with each other. Network Architecture Junosphere does not support the Serial or POS interfaces. In order for this to work all of the links have to be migrated to Gigabit Ethernet and a point-to-point GE link between all of the stores and the main server location. Next is the layer configuration with core interfaces and loopback with IS-IS-related and will have multiple routing instances for each routing protocol. The merging of routes from multiple routing instances will have proper import and export policies. Any configurations needed, can be done with protocols ISIS configuration block. For all of this to function, the Family ISO must be enabled on the interfaces on which you want IS-IS to run. This is data-plane configuration and is a must for this to work correctly. After this is done, L1, L2, L3 and L4 will work and connection can be established between all routers in this network. [pic] [pic] Traffic Analysis Traffic analysis is for any inbound messages as it tracks abnormalities. Deflects bad things from getting into the network and is a type of security for the network. Even if a message is encrypted, this type of analysis sees abnormality patterns. Patterns tell what behaviors are happening. This type of analysis tells what times are the busiest or if someone is trying to get into the network for whatever reason. The translation of latency, response time or packet loss and jitter are all pertinent value meters that understand and determine the value of a network. Then any future determinations can be used for future network growth. Performance is key and so this type of analysis is valuable. A company has to determine how they will interact with vendors outside the company, what employees in the corporate office have access to and POS access for store employees. There are many questions and investigative research that has to occur for proper set up of any network changes. All systems need to be monitored to prevent any security disasters. Volume versus Reliability Measuring traffic flows is another marker looked at so that not only will traffic is moving at a â€Å"normal† speed and calculates high traffic times and low traffic times. Downtimes are caught and error data is gathered. There are two important types of traffic analysis that should be done, one is specific security assaults on the network and next is customer traffic and accessibility. Firewalls are also inside the modems for extra protection. This protects from attacks from viruses and hacking. Human resources, accounting, and the customer database are all important reasons to have all the best security in place. The customer database is the most important in keep customers coming back because they know when a purchase is made at any store location that all security protection is used. Data Rates I have included a diagram showing the highest data rates in Mbps for Ethernet and WiFi equipment values. For these values, no one ever achieves that rate and will only get up to 50% of that value. This is due to network, software and hardware costs [1]. [pic] Network Availability Network up time is key for all the store locations POS systems. This system can work when offline and stores data for any down time. The main WAN cloud has more than a few options to keep connected for each connection type. Proposed WAN Cloud with ATM and FRAME capabilities with MPLS and SONNET/SDH. This will cover all of this business connection requirements. This secures that data will be held until a line of communication is done. This ensures there is almost no data loss. Centralized computer systems are acceptable for a company that has one or more office centrally located. Distributed systems are good and can be connected to a centralized system. Not only is need considered but physical anomalies are abundant. Compatibility Junosphere does not support the Serial or POS interfaces. In order for this to work all of the links have to be migrated to Gigabit Ethernet and a point-to-point GE link between all of the stores and the main server location. Next is the layer configuration with core interfaces and loopback with IS-IS-related and will have multiple routing instances for each routing protocol. The merging of routes from multiple routing instances will have proper import and export policies. Any configurations needed can be done with protocols is-is configuration block. For all of this to function, the Family ISO must be enabled on the interfaces on which you want IS-IS to run. This is data-plane configuration and is a must for this to work correctly. After this is done, L1, L2, L3 and L4 will work and connection can be established between all routers in this network. Wide Area Networks LAN is a local area network that can be set up within a company. This type of connection connects all employees can communicate quickly and easily with each other. Although Kudler Fine Foods operated with this type of connection internally within each store and, the speed was very fast, a more elaborate network set up was needed. There were only bits and pieces that need to be brought together to make a more secure network with the ability to grow and optimize its network performance communications and therefore the business will be able to grow without any hindrances [1,3]. WAN is a wide area network that will be set up for KFF. This is a better set up to use with the size network that will be installed at the KFF La Jolla store. There is a small two story building behind the La Jolla location of Kudler Fine Foods that will serve as the main location for Central Services where the new IT department will be housed. Office will be built out to accommodate an IT department and regular office area for the corporate/main office employees. This wide area network will connect the La Jolla, Del Mar, and Encinitas offices to the main hub at the La Jolla corporate/main office [1,3]. WLAN is a wide local area network that each KFF store location. This connection will be used to conned to the main WAN for any kind of communication needed [1,3]. [pic] Concepts and Building Blocks Today’s data communication networks, such as switches, routers, and cabling. Switches LAN switches are low cost and have amplified bandwidth for all end users. There are several ports that can be utilized and since this is a dedicated channel, every user has a larger bandwidth to operate with. All of the new connections with in KFF will have internal bandwidth protocols set for each stores particular need [2]. Router Routers are used to make smaller networks into bigger networks. Routers are also used to route data such as packets toward multi-output trails. This device operates on layer 3 as it reads network addresses and detects the connection point at the other end. This intern, cuts down on broadcasting squall and does not proliferate them. Routers also act as firewalls in LANS and thus are associated with traffic filtering and isolation. This means that routers make forwarding decisions and also decides what paths it wants to disable in the process. Routers may select the path but not the speed. Outbound and inbound hardware will dictate the speed and use the quickest speed between the two. Routers and modem routers support protocols but modem routers can support multiple and some just one and each one has its own internal routing table [2]. Cabling The subsequent cable types listed are what is available and is noted in ANSI/TIA/EIA 568-A: Category 1 Cat 1 cable is intended for tone of voice only but with new technologies, extended array Ethernet and DSL can move at 10MPps and quicker. Category 2 Cat 2 cable houses up to 4Mbps and is related with token-ring LANs. Category 3

Winston And Julia Essays - Julia, Winston, Proles, Free Essays

Winston And Julia Essays - Julia, Winston, Proles, Free Essays Winston And Julia Winston and Julia: an unlikely pair Ever since the fist time Winston laid eyes on Julia he really didnt like her all that much. What would bring two very contrary persons together? Julia is a vibrant young woman that is a member of an anti-sex league. To Winston, Julia looks like a stuck up girl with important things to do. On the other hand, Winston is a rather old man that isnt exactly the greatest looking guy in the world. Sometime into the novel Winston suspects that Julia may be following him. Winston figures that she is a spy, while she was following him he even considered killing her by taking a cobblestone and clubbing her head with it. A little later in the novel, Winston sees Julia trip and fall in the hallway, when he helps her up she slips him a piece of paper that read I love you. Winston tried to find some time to meet up with Julia. Time eventually passed and Winston began to wonder if Julia had changed her mind about what she wrote. During lunch one day Winston saw Julia sitting by herself in the middle of the cafeteria. He sat down and they began to talk secretly underneath their breath. Julia came up with an elaborate plan to meet up secretly later on. Later, Julia and Winston meet up in the Proles district. While they were together Winston found out that Julia was a lot like himself even though they appear to be completely opposite. Julia and Winston discovered that they both indulge in pleasures of the flesh and normal human pleasures, that is what brought them together.

The community paramedic Essay Example | Topics and Well Written Essays - 500 words - 1

The community paramedic - Essay Example Better known as â€Å"the flu,† influenza is a viral respiratory disease of the upper respiratory system (Lowen, Mubareka, Steel & Palese, 2007). If unchecked, it may develop into pneumonia or other serious conditions, especially in the case of pregnant women, younger children, older adults, and people suffering health conditions such as diabetes, heart disease, and asthma, which compromise the immune system. It is seasonal, running from fall to spring and reaching its peak during winter. Influenza A, B, and C viruses cause the seasonal flu, which has virus strains that mutate every year. This necessitates development of a new flu vaccine every year. The symptoms for the seasonal flu include moderate-to-high fever; dry and hacking cough; shaking chills; sore throat; headache; severe body and muscle aches; profound fatigue; and runny/stuffy nose. The common cold is named as such because it infects far more people than the seasonal flu (Singh & Das, 2011). The common cold, however, does not result in respiratory conditions, and its mild symptoms may take up to two weeks to subside. It can result from more than 100 varying viruses. Among the most common of these viruses is the highly contagious rhinovirus that causes sneezing and sniffling. Other viruses include respiratory syncytial viruses and coronaviruses. A majority of common colds occur in low humidity areas, especially during winter and fall months. The symptoms of the common cold include sore throat, stuffy/running nose, mild-to-moderate fever, sneezing, headache or body aches, cough, and mild fatigue. Community paramedics have an overall role of ensuring continual improvement of the healthcare system in a community. They assist in monitoring of influenza vaccination programs through assessment, whereby they ensure regular collection, collation, analysis and distribution of information on influenza vaccination programs

Genetics and Cancer Assignment Example | Topics and Well Written Essays - 500 words

Genetics and Cancer - Assignment Example Fever and headache reveal that the leukemia cells have spread up to the spinal cord. According to McCance & Huether (2014) chemotherapy and drug administration are the most appropriate treatment for this patient (p. 392-401). The commencement of modern cancer treatment revealed that pediatric and adult cancers have a considerable degree of variation. A chief variation is the higher 5-year survival rate for common pediatric cancers, when compared to common adult cancers. Current therapy of pediatric cancer cases, for instance acute lymphoblastic leukemia, have revealed a 5 year survival rate of children; as compared to adults who have the same condition to have a lower than 5 years survival rate. Childhood leukemia was viewed as a fatal condition 50 years ago, but currently approximately 70% of children with this condition have been cured (Agabegi & Ring, 2013 p. 355). Medical improvements have been made in the treatment of childhood cancers; however, little advancement has been made in adult cancer. This explains why adult cancer victims’ survival rate has remained constant during the years. Thus, due to the improvements done on pediatric cancer, there is a survival divergence with adult cancer; m aking adult cancer a public health concern (McCance & Huether, 2014 p. 442- 446). Adult and childhood cancers differ by phenotype and genotype. In addition, the physiologic anatomy and co-morbid medical conditions varies between adults and children. A biological difference between adult and pediatric cancers is via the microscopic observation of the cells. On observation, adult cancers are carcinomas originating from epithelial tissue. This includes breast, lung, ovarian, prostate, colo-rectal, and uterine. Childhood cancers are sarcomas originating from non- ectodermal embryonal tissue; this includes nerve tissue, lymph glands, bone marrow, muscle, and bone. In addition, the dichotomies of adults are mature, and that of children are embryonic (Brashers, 2006 p.

TUI Travel International Money and Finance Essay

TUI Travel International Money and Finance - Essay Example TUI Travel PLC is a leisure travel company that is leading in the world. The company operates in around 180 countries and has around 31 million customers of its services that reflect the company’s performances in 31 major market areas across the world (TUI Travel PLC, 2012). The company offers the best available holiday tours and services for its customers that include sun and beach, activities and adventures, luxuries, excursions and transfers, accommodations, oceans and rivers, and responsible travels (What we do, 2012).TUI Travel PLC being one of the leading companies in leisure travel services, its operations is spread across 180 countries that include 31 of the major market areas. The major source markets of the company include UK, Sweden, Germany, France, Belgium, the Netherlands, Austria, Poland, Switzerland and Canada. â€Å"TUI Travel’s core markets account for  £388bn of global travel spend† with the three largest markets being Germany, France and the UK (Market Overview, 2012). The performance of the company has been in line with the company’s strategies and the company has reflected development in its business operations with the turnover of the company increased by 5 percent that accounts to around 3.5 billion Euros as recorded in the first quarter of the FY2012. The previous year results for the company had recorded 3.3 billion Euros. â€Å"This growth is principally attributable to a higher proportion of differentiated product sales† (Hanover, 2012).† (Hanover, 2012). The major competitors for TUI include Kuoni Travel Holding Ltd,. Thomas Cook Group plc, and Travelport Limited. The top industries for the company are travel agencies and services, transportation services sector, and business services sector (TUI Travel PLC Competition, 2012). Financial Trends of TUI Travel PLC in Last Five Years Time: The financial trends of the company reflect improvement in the performances of the company with the gross margin being recorded at 8.86 percent improving from revenue of  £13.51 billion in the year 2007 to  £14.69 billion in 2011. The net income recorded an improvement from a loss of  £123.00 in 2007 to  £89.00 million in 2011. The net profit margin of the company is 0.43 percent and the operating margin is at 0.97 percent. Increases have also been reflected over the years in the dividends per share and earnings per share of the company. While the dividends per share increased by 2.73 percent on an average over the last five years, the earnings per share reflected an increase of 171.65 percent year on year. This is a remarkable achievement for the company since not many companies in the industry are known to pay dividends (ft.com/marketsdata TUI Travel PLC, 2012). As far as the cash flow of the company is concerned, records reflect a fall in the cash reserves of TUI in 2011 by  £402.00 million. However, on the other hand, TUI gained from its operations  £613.00 million that reflects a cash flow margin of 4.17 percent. It is also of the record that the company has utilized

The Scope Of The E Business

The Scope Of The E Business The electronic business, and talks about like; electronic Business; or; e-business; can be defined as information and communication technologies (ICT) to support all the economic activities. The commerce is the interchange of products and services between the companies and you can see the groups and the individuals, like one of the basic activities in any business. Electronic business and centers in the use of the ICT to allow the external activities, and labor relations with the individuals, the groups and other companies. The internet: It creates or no, and the creation of the later part of the way of the Internet in 1969, during the cold war of the military of the United States. It was supposed to be communications network of the nuclear-test; Today, the Internet is separating by everybody, and consists of networks and the countless computers, allowing that million people interchange the information. It is the transference of the data transmitted on long distances in the Internet in the big lines known collectively as the spine the Internet. And now the Internet of suppliers of important services of the Internet such as WorldCom and MCI, Sprint is maintained and, GTE, American National Standard, and UUNET. Because these suppliers do enormous amounts of yield of the Internet, and are motivated to maintain constant and fast the communication, that will benefit to the users from the daily Internet like you and me. World Wide Web: A system for Internet that supports the coordination of special documents. Formatted documents in an increase in the price language have been called HTML (Hypertext Mark up Language) the language of the increase in the price of the hypertext that connections to other documents, as well as supports graph, audio and video files. This means we jump of one document to another simply by on hot spotting to click. Not all web servers A part of the World Wide forms web. There its different applications to have called browsers of the web which it easy turning access into the World Wide Web; two of most popular Firefox and Microsoft Internet Explorer are. World Wide Web is not synonymous with Internet Extranet: Uses networks and Internet-protocols are the extranet private link network. Be possible on company are found intranet as part of external network that is extended to users outside the company, and usually by means of Internet. Such as other companies (between companies and matter, B2B) described at treating a selected group, in heat insulation of already other Internet the users examined Internet as a means. On the one hand, the communication with users is known by the consumer and has been known the company sector and (B2C) the models of the consumer involving servers and one or more of the companies. E-business and e-commerce: in 1997 IBM (www.ibm.com/e-business) to use the term to promote its services was one of the first suppliers: E-business (ebizNis) -through the use of Internet technologies the transformation of key business processes . E-commerce (electronic commerce or EC) is the buying and selling of goods and services on the Internet. Some Differences between B2B and B2C E-Commerce: o B2C for each of the goods sold flat rate retail price it offer spot sourcing contract management. o B2B transaction to establish the price based it involves negotiation terms on which other factors for example carrier, warranty coverage, logistics preferences and volume-based pricing etc. will be decided. o B2C the business to spend on expensive, extensive infrastructure it does not require. o B2B requires in integrating the systems of the organization huge amounts to be involved in spent the process as well as those of its business partners that made time consuming, raising many questions about security and expensive etc. o B2C e-commerce used defined profiles and email promotions just involves. o B2B e-commerce studying order history data it needs the involvement of complex issues, for example locations, the preferences of trading partners, payment records etc. Between B2B and business-to-consumer e-commerce these are just some of the main differences. There are companies that offer services as well as products to help run business successfully. 1.2. Benefits: When we access internet we find so many sites on it. When we open it we also get some useful information about the topic. Through website we can do shopping, marketing, sales, advertise, business, etc. the list is endless. For giving and getting information on a large scale just make a website and a reliable hosting company for our self. Sometimes it is expensive but sometimes it is not so, this is because if we get a good host that offers us good services and keep our website updated according to its and market need, is not a venture of loss. Knowledge of Products: We can now increase our business not only determining the local market but the international market too for improving the growth of your business with no difficulty. By following this website business we can definitely change the way and nature of your business. We can also stretch or make more elastic diversity of your products to millions of our unknown site users. We can allow our products to be in view for all the time on net. Through website we can extend our business hours for selling and purchasing of goods. Freedom of having Website: We can put any information on our site at any time of the day in order to be viewed by the internet surfers and your website users. We can change or add the information according to our numbers of time in a day. Through internet we can browse any business site and can expand our business to those you do not know. Through increased internet users our business can develop and attain growth on net. On net you face even more challenging market and companies with hundred million of customers at this new market place without making us worried. Low cost Advantage: Being on net we have to be more aware for the growth of your business by applying new challenging tactics that can be useful for us to remain in competition. We can increase our business by advertising our products and services without spending a large amount and time loss activities on printing and distribution. We get a higher value added cost for our product as the market is international and expanded one as compared to the local city market with only handful of customers. We can also add the facility of ecommerce for our site users and customers. Through this facility our old customer and our prospective customer can place order and purchase our products with the services we offer them online. We can reduce the expenses like telephone calls, distribution costs, printing etc and also by increasing some hi-tech facilities like emails, promotion of your product through website, with extended business hours without our presence and we can send out your less promotional product with a small cost plan. Nature of e-business: In e-business again on the subject of trust, Daughtrey (2001) refers to the conditions of consumers expect purchasing from the Internet or when conducting business with: Generalised perception of supplier or reputation. Confidentiality and privacy, security for Customer expectations. Supplier provided by Assurances for example guarantees. Other customers reports. For example a history of prior transactions If the customer has, additional factors may be: Order fulfilment accuracy. Order fulfilment Timeliness. With customer relations Nature of any interactions. Any disputes Resolution. From the supplier Subsequent communications. With whom customer information was shared any communications from other suppliers. 1.3. Nature of e-business communication: MassMass communicationcommunicationcommunication refers to the process of transferring or transmitting a message to a large group of people. Typically, this requires the use of some form of the media, including newspapers, television and the internet. Personal communication begins when two people are aware of each other. You dont need to know each others name, even dont need to talk. When two persons eyes meet, and two people realize there is a person right there. The communication has just begun. internet communication Purely internal or intranet mail systems, where the information never leaves the corporate or organizations network, are much more secure, although in any organization there will be IT and other personnel whose job may involve monitoring, and occasionally accessing, the e-mail of other employees not addressed to them. 2. How the internet works: 2.1. How messages are transferred across the Internet: Internet technology The transfer encoding scheme that is used to transfer messages comprising strings of 8-bit bytes. With the aid of a time sequence diagram, use the list of FTP command and reply messages to show a typical exchange of messages to carry out the transfer of a named file from the file system on a server to the file system on a client. 2.2. Introduction to HTML: HTML is a language for describing web pages. HTML stands for Hyper Text Mark-up Language. HTML is not a programming language; it is a mark-up language. A mark-up language is a set of mark-up tags. HTML uses mark-up tags to describe web pages. Clients, servers and browsers: Client-server model of the customer of fact processing is the structure of the application of the distribution of tasks which the sections or the workload between service providers, frequently communicate serve called servers, and the student, and called customers and the customers and the servers concerning a computer network on separate hardware, but both the customer has a server who in the system himself it is established. The machine of the server is the host who puts one or more of the server software in functioning these resources with customers shares. The customer must share none of their resources, but the functionality of the service requests the server for the contents or. And beginning then with meetings with customers connects servers who (listening) the received registrations wait. Supplies, and expresses it to win web browser and the application of information resources on the World Wide. 2.3. Intranets and extranets: The intranet is an information portal that specific for small and internal communication means or large ventures, companies and governments, the industries, financial institutions is devised of any size or complexity Extranets, slightly same as the intranet. External networks are devised the state specifically, and limited entrance to some files of the computer systems to give which we have had: Some large customers or privileges, Specific the industry partners, Suppliers and subcontractorsà ¢Ã¢â€š ¬Ã‚ ¦ Etc. E-business models The five business models: the different ways in which the internet may be used to generate revenue by supporting the sale of a product, or service for example CDs, flights; supplying electronic information, or media services for example reports or music; charging per transaction for the provision of a service for example airline booking; charging a subscription for an information service for example news; advertising revenue, from an attractive website the internet can be used for selling a product, or service: 1. To a good place start is in the auction site on Internet. There are a lot of sales by auction which on Internet are specialised and unspecialised auctions that examine on Internet can be found. 2. A lot of service providers of Internet and web folders of research engines the property of Classifieds which can be used to solicit to other agencies on Internet to sell. 3. Found on the bulletin Council and the newsgroups which specialise themselves in this point (s) that you tries it reported sell and from to spread out to include your advertisement. 4. If we maintain an Internet site of the private sector or the homepage, and our point (s) at our place advertises. 5. Taking photos everything wants sell you, raises it very the chances of selling them. Differentiate between other business models for generating revenue from the internet: Distinction between the other company models to produce turnover of Internet. There five business models: 1. To enter 2. Supplying electronic information 3. Charge for each operation 4. The levy of prices 5. Declaration of income We can continue to the shares by means of Internet or for matter Internet Or If we or you have any cooperation. Then we can be advertised Or We can treat complete control of our work and have during the fact search All thanks to the turnovers of Internet.. Revenue from Internet! Identify other uses of the internet which may not generate revenue Several disadvantages can be obtained due to inadequate planning of the e-business strategy. For instance, it could lead to productivity losses, including loss of both existing and new staff and economic loss. The absence of an e-business plan may also lead to false starts and personal losses, which can occur as stakeholders become frustrated and disappointed over the general mission (2002). On the bright side, these losses are avoidable. In support of the creation of an e-business plan. Website design 4.1. Elements of a web page that may be used by search engines How Search Engines Work Crawler-based search engine of the strap linked on the basis of the evidence that human-drove both they to describe the term of the Search Engine; it is of frequent use generally. In radically diverse collection of the ways of listings in both types of motors of the search. Crawler-Based Search Engines Crawler-based search on the basis of the strap linked by an example for example of Google create their own lists automatically. They spider or crawl in the Internet, then the search finds people. The Strap-based motors of the search look for these changes in the end of the day if we had to change to Web pages, and how it is mentioned that can affect to us. The body copy, the titles of the page and other elements all play a role. Human-Powered Directories Evidence of human-powered for an example of the Open Directory, of the lists, depends on humans. We offer to the directory and a brief description of the entire site, or editors to review sites that you write one. The sponsor of the descriptions of research looks for games only. Hybrid Search Engines It used to be in the days on the Internet early on that the search engine lists presented either human-powered or on the basis of the results Crawler. This will be quite common today for both types of results. Typically, one kind of lists on another search engine hybrid will fit. For example, the look of a smart MSN Search is more likely to submit lists of human energy. However, it also displays the results on the basis of creeping, and also for more obscure queries. 4.2. What makes a website easy for the visitor to use: Always let the visitor know where they are located in the website. When building a website dont make the user learn the navigation or absorb significant new ways of doing things in order to access the content. Navigation choices should be available. Visual feedback such as subtle rollovers is often a good idea to improve the website to make it easier to the consumer. 4.3. Consideration should be taken to make a web page attractive to the visitor: consideration should be taken to make a web page attractive to the visitor through Easy navigation, Originality Creativity, Harmony of colours images. (1) Content, Grammatical Spelling Errors. (2)HTML: Reasonable loading time, Screen resolution compatibility, (3) Big No Nos: No distracting backgrounds, No saturation of advertisements, No poor quality animations, NO HYPE! No Background Music, Dont Over-do the Extras. Capital One does not provide financial education system and the abundance of information. The only qualm we have with their system is the lack of interactive features and financial instruments. We would like to see something more than just publishing articles cardholder can be made through the face. Education systems of financial tools are very useful because it allows the cardholder additional information about credit and money management. We can access your monthly statement, schedule payments online, and check our balance from any internet access around the globe. If we have trouble remembering to pay your bill on time, go to the website and set up an automatic withdrawal from our checking account so that we never miss another payment and never have to worry about late fees accumulating on our card and accruing interest. We did not hassle offered 24 / 7 account access and account alerts for free on the Internet. Each of these features makes banking easier and less expensive. It would be access 24 / 7 account holder allows manage their accounts online from any computer with an Internet connection. Alerts free account is a great tool, which amount to the cardholder if they are approaching the credit limit or if the bill is paid off. By using this feature, you can avoid a lot of fees is not necessary. This is why in my view; capital one site is better than this site MBNA. Conclusion: the widespread adoption of the internet and the web means that all business can now operate globally, expand the customer base, compete effectively, process orders, payments and deliveries. References: Apte, Chindanand, Bing Liu, Edwin P.D. Pednault and Padhraic Smyth (2002) Business Application of Data Mining, Communication of the ACM, 45 August Brahm Canzer, 2006, E-business: strategic thinking and practice, p-176, published by Charles Hartford. Ravi Kalakota, Marcia Robinson, 2001, E-business 2.0: roadmap for success, pp-44, 47,2nd Ed, published by Pearson education corporate. Retrieved on 10th may 2010 http://ivythesis.typepad.com/term_paper_topics/2009/08/internet-and-e-business.html Retrieved on 15th may 2010 www.guardian.co.uk/online website of The Guardian newspaper

Analysis of Picassos Guernica Essay -- Paintings Artists Pablo Picass

Analysis of Picasso's Guernica Picasso’s Guernica is one of the most powerful and disturbing anti-war paintings ever produced. I have always admired Picasso’s works and wanted to write a dissertation on some aspects of his work. I first saw his Guernica as a poster in my History of Art room. I was fascinated by it and wanted to find out more about its background. I then went to Madrid and saw this vast painting in the Rene Sofia Museum. Its scale and disruptiveness intrigued me to study this painting in depth. I will look at a short background to the Spanish Civil War and why it happened and how it destroyed the Basque town Guernica and everyone living in it. Then I will look at and study PicassoÂ’s reaction to the bombing and how his famous anti-war painting came about. Then I will look at the contemporary reactions to Guernica and how it still affects people alive today. Section 1: The Spanish Civil War This is the background, the context, which informed Picasso, a Catalan in voluntary exile in Paris, and led to the painting of Guernica, which will be discussed in the following sections. Between 1936 and 1939 over 500,000 people were killed in the Spanish Civil War. The depression of the 1930s hit Spain hard. Unemployment rose and Rivera 1* did not have the ability to sort out Spain’s financial mess. The army withdrew its support and Rivera had to resign. In April 1931, elections were held in Spain, which resulted in Republicans winning all the major cities in Spain. Alfonso 2* decided to abdicate, as he feared that if he stayed on, Spain would plummet into chaos. Those victorious at the election then declared Spain a Republic and the monarchy was abolished. The new Republic immediately faced a number of major problems, some of which concerned two important regions in Spain, Catalonia and the Basque region, who wanted independence. Had their requests been successful, it would have lead to the break-up of Spain. The government also believed that the army had too much say in politics and determined to reduce its influence. Spain was primarily an agricultural nation and the 1930s Depression had hit prices for crops. Prime exports such as olive oil and wine fell in value and previously used agricultural land fell into disuse. The little industry that Spain had was also hit by the Depression. Iron and stee... ... Spanish Civil War. In this opinion at least one of the intentions of the painting – to have a propagandist function – has been successfully fulfilled. When I first saw a reproduction of Guernica I had no idea about its contents and the civil war that inspired its iconography. As a result of my research for this dissertation I have learnt so much more about nationality, the context of the war, and, of course Picasso’s deep feelings as a Catalan. I only really knew about Picasso from his Cubist works but now I have discovered a different side of Picasso which I had never learnt about before. Bibliography Books. Picasso – Timothy Hilton A Picasso Anthology – Edited by Marilyn McCully Picasso’s War – Russell Martin Picasso – Ingo F. Walther The Shock of the New – Robert Hughes Picasso – Lorraine Levy Pablo Picasso, A modern Master – Richard Leslie Guernica – Paloma Esteban Leal Paper Museum – Andrew Graham-Dixon The Story of Modern Art – Norbert Lynton Visual Arts in the 20th Century – Edward Lucie-Smith. Newspapers and magazines. The Times March 3 1999 The Times April 28 1937 Web sites. www.spartacus.schoolnet.co.uk

Are We an Overmedicated Society Essay

Are we an overmedicated society? Have you ever opened your medicine cabinet, and really looked at its contents? Have you ever stopped to wonder exactly what is in those bottles, and what it is doing inside your body? Do we really need all of those drugs? These are the questions I began asking myself a few years ago, and I feel most people should be questioning these things more often. Every time that I see a new commercial or advertisement that highlights a dangerous drug and the resulting lawsuits, I have to wonder how many drugs out there are just as dangerous, but haven’t been documented yet. How many diseases are fabricated so that more drugs can be sold? We have been engineered to believe that every human emotion and condition is a disease and should be medicated. But how much is too much? My first argument is that society today has become much too reliant on prescription medications and it has gotten to be out of control on many grounds. The two groups of individuals I feel are most at risk for this type of over-indulgence are children and the elderly. A third group of concern involves the mentally impaired or depressed segment of society, which I will get to. But first, I will divulge my assessment of children’s psychiatry from my viewpoint. A century ago, parents were free to discipline their children in the way they saw fit. As a result, children grew up to be respectable adults with jobs and accountability for their actions. There were still those who deviated of course, but it seems it was much less prevalent than it is today. Now, we have become a society who is afraid to discipline their children for fear of repercussion from social services and the threat of losing their children. As a result, we now have many children growing up who learn that they are in charge of their parents. These children are not required to respect their parents, and this results in a lack of respect for humans in general. This has consequently led to a rise in sociopathic behavior among teenagers and young adults who have been raised with absolutely no accountability for their actions or respect for human life. For those parents whose children have gotten out of control, they customarily turn to their family physicians for advice. I believe this has led to a rise in the creation of childhood diseases and medications to go along with them. In recent years, there appears to be a huge increase in the number of children diagnosed with ADHD and different levels of the Autism spectrum. These children are being sedated with pills instead of learning how to behave in a socially acceptable manner. They then grow up never learning how to properly integrate into society, and from there we have mentally impaired, depressed, and often sociopathic adults who are told they will require more medication and sedation for their entire lives. On the opposite end of the spectrum, a second segment of society that is suffering from pharmaceutical negligence is the elderly population. You may have noticed the number of medications typically found in your grandmother’s medicine cabinet, and this scenario is not atypical. Seniors are taking medications for things that don’t need to be medicated. As a result, they need additional medications to combat the side effects of the original medications prescribed. It is like a domino effect, each one building on another. One drug might be taken for low glucose levels. This drug may cause high blood pressure and high cholesterol, giving rise to the need for additional medications to counteract those two life-threatening conditions. In turn the secondary medications might have adverse reactions requiring additional medications and so on, creating a dangerous level of chemicals taken daily. Having to take so many medications, and often on a low or fixed income, puts a huge strain on the average elderly patient, and significantly lowers the quality of life experienced in the last phase of life. In addition to young children and senior citizens, my third area of concern is the mental health arena. We are currently diagnosing illnesses and prescribing pills for every range of normal human emotion and behavior. Feelings of anger, elation, sadness, and anxiety are all normal human responses to different stresses issued from the natural environment around us. But we have been manufactured to believe that any one of these can signal the presence of serious illness and disease, and if we are experiencing these we had better hightail it to the nearest doctor and get a pill to erase it all. This is what the pharmaceutical companies want us to believe, and it has been working amazingly well for them so far. The doctor is not programmed to tell you that you are experiencing normal human emotions, instead, they get you very upset and worried that you are actually suffering from a major mental disorder that requires immediate action and medication. Now, I agree that therapy is often needed for excess amounts of any one of these emotions. However, I feel that in most cases medication is simply not needed. Would you apply a Band-Aid to a surgical wound? That is what I feel the value of most of these medications really is. It never solves the root of the issue, so the patient continues to take these medications that their body becomes dependent on, thus supporting the drug companies for the rest of their lives. One of the main issues when it comes to mental health in patients of all ages is the subject of anti-anxiety medications. I recently discovered an article which was penned with regard to the use of anxiety medications in the United States and internationally, and whether or not it is a concern. According to Armstrong, â€Å"their use has increased in America at the rate of 7 million prescriptions a year† (1). This raises the concern that the exponential growth of these drugs will eventually lead to an entire country of sedated citizens. Despite popular belief, however, most of these prescriptions are written by family physicians and not psychiatrists, to deal with patients who believe they have a disease they don’t have and are demanding pills. Despite reassurances of the safety of the use of benzodiazepines, concerns still linger as to how much is too much. The pharmaceutical industry is greatly to blame for fueling this negligent over-use of harmful chemicals. It really is all about money, when it comes down to it. It seems like they are eager to produce any concoction that they can market to the American public that will sell in mass quantities, whether or not it is actually necessary for anyone’s health. It is possible, even, that they go as far as to manufacture their own illnesses so they can capitalize on it any way they can. As a result, there doesn’t seem to be enough research going into many of the drugs that are approved by the FDA and take up space on a pharmacy shelf. They might run it by a group of not-so-randomly selected individuals for a quick test-run. Then, even if adverse reactions are found, they are justified and dismissed and the public never even finds out. If they do, it is usually in small print at the end of a drug advertisement, and the public never even takes notice of it because they are so hyped up about the possible positive outcomes this drug may have in store for them. The marketing is so intense that it convinces many people they have diseases they don’t even have and they rush to the doctor to fill their demands. According to Strand & Wallace, â€Å"†¦fewer than 50% of all of the serious adverse reactions to a new drug the FDA releases are identified prior to its release into the marketplace† (2, pg 46). This is a very alarming statistic that needs to be taken seriously! The doctors, in turn, are often pressured by the drug companies to market these drugs to patients who do not even present with symptoms which would call for such drugs. These doctors are often enticed by incentives and benefits offered by these companies to convince them to dole out these unnecessary medications. Essentially, they are â€Å"wined and dined† by the pharmaceutical companies. The other issue facing doctors is that these patients show up in droves with complaints and expect pills. If they are turned away or refused, the doctor faces possible legal actions, possibly law suits or malpractice claims. So, the easy solution is to give the patient what they want, not what they need. Essentially, the conventional doctor/patient relationship has eroded almost entirely. Patients are now doctoring themselves, deciding which drugs they need, and then going to the doctor with their demands since they cannot fill their scripts without a prescription. The book, â€Å"Death By Prescription†, has an excellent example of this. The author provides a story of a patient named Cynthia who goes in for her annual exam, confirms the presence of menopause, and against her better judgment is prescribed hormone replacement therapy. Everything seems to be going well for a few months, and then she unexpectedly collapses one day, completely at random, from acute cardiac arrest. After she has been put to rest, the husband then discovers that there were concerns about heart related problems for a year before his wife was initially prescribed this medication. (2, pgs 3-7) The doctor who wrote this book speaks of his dismay that potentially life-threatening drug reactions are never brought to the consumer’s attention until it is too late. Since these drugs are hitting the market without adequate research to possible drug reactions or interactions, more and more lawsuits are being filed. Every time I see a new lawsuit for a drug that was heavily marketed, I wonder which one will be next. I take a few prescriptions myself, only because they are necessary to control severe acid reflux which could erode my entire esophagus and to keep allergies in check which have a tendency to cause ear infections with me. I wouldn’t take them if I didn’t absolutely need to. One that I’ve seen recently is a lawsuit for a popular birth control drug, Yasmin, that I clearly remember advertisements for which involved many women in bright yellow bathing suits. Other examples that I can think of just off the top of my head are Avandia, Phen Phen, and Thalidomide. A famous example, though, is the whole Vioxx fiasco. Vioxx was a popular pain reliever that was touted as more effective than ibuprofen and naproxen sodium, but little was known about its potentially fatal side effects, mostly related to heart problems. According to Carey, Barrett, and Cropper, â€Å"†¦society needs to understand that drugs are a double-edged sword. Doctors should do a better job of keeping up with pharmaceutical findings. And patients should know that all medicines are potentially dangerous and should be used cautiously. In the past, â€Å"people accepted that there was no such thing as a totally safe drug,† says McKillop. Today we have become much more risk-averse. † Adds Dr. Mary H. Parks, a top FDA drug-approval official: â€Å"Even in the best case, with full due diligence, we will never know everything about a drug. † That’s why it will always be a struggle to hit just the right balance between help and harm. † (3) This lends credence to my belief that most drugs that have b een on the market less than 10 years should not be trusted. Hopefully, this paper has influenced the general perspective on the pharmaceutical industry itself and how many drugs should be taken by the average consumer on a daily basis. How many times have doctors prescribed brand new â€Å"cures† for diseases that no one has ever heard of? Consumers should be taking note of just how many drugs are being over-marketed and should be aware of the dangers posed by the chemicals ingested on a daily basis. If it is something that is not needed for normal daily functioning, should it even be prescribed? Is it doing more harm than good? How much research has been conducted for this particular drug? Whether the individual is a young child, a middle-aged adult, a psychiatric or geriatric patient, these are the questions that each person should be asking every day.